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Like a discount if you buy more than one month at a time, many webmasters offer package deals. Although you might occasionally see weekly, most links are sold on a monthly rate. So how much should you pay for a text link?

I recommend 6 months or even more to get the maximum search engine benefit; the minimum you want to keep a link in place is 3 months. It's important to remember that the length your link is on the page makes a difference in how much value it brings to your site in terms of assisting your search engine ranking.

How do you value a link? Where you already have a good understanding of its value, links aren't like going to the store and buying something off the shelf. But how do you know you're getting a good price?

There are a number of factors to consider when trying determining how much you should pay for a link:

Traffic

Simply enter the URL of the site you want to check and it will return an easy to read graph charting that site's traffic. Another place to check is TrafficEstimate.com. It can still give you a general idea of the traffic the site is getting, although Alexa traffic numbers are skewed toward the types of site webmasters and Internet marketers visit. One place you can check is Alexa (Alexa.com). The higher the price the site can get, the more traffic. How much traffic does the site get?

What Page is the Link on?

Especially if they're on a site very closely related to what you are advertising, rOS can offer an economic solution, if your goal is pure advertising (getting people to click the link vice a link to enhance your search engine positioning), however. Keep in mind a lesion from my Part 3 article though: ROS links probably won't be much help when it comes to enhancing your search engine positions. Run of site (ROS) links are usually more expensive than single page links. Is the link only on one page or on every page in the site? Home page links are almost always more expensive than interior page links.

Location of the Link

Below the fold means visitors would have to scroll to see that part of the page, above the fold means visible when the page loads. Left or right column above the fold) cost more than the less visible (footer and below the fold), the most visible spots (header. Where the link is located on the page can affect the price.

What is the Site About?

But a different topic, the links might be more expensive to a site with similar stats, electronics for example), travel, if the site is a very competitive niche (poker.

PageRank

My personal technique is to go for lower PageRank (3 - 5) at lower prices. You'll have to experiment for yourself. And sometimes they aren't, which leads me to think that sometimes they are, some say no, some say yes. Are higher PageRank sites worth the higher price? The higher the cost, the higher the PageRank. The PageRank of the site and/or page will definitely affect the price, although you should always consider relevancy first when purchasing a link.

The Number of Outbound Links Already on the Page

And you want your link to appear as natural as possible, are easily identified as paid links, especially links aggregated in one place on the page, there's also the risk that too many outbound links. I'd recommend not putting your link on a page that already has 10 or more outbound links. Too many outbound links can dilute the referral power of the page and result in search engines not valuing the links. The less the link should cost, the more outbound links there are on the page.

You'll probably find a wide discrepancy between link prices even though site might have similar statistics. You should shop around, just as with any purchase. All of these factors contribute to the pricing of a link.

No need to renew it, if not. Purchase the link and then see if anyone is clicking it. You can quickly determine if they work or not, if you are purchasing links for their advertising effect.

You probably won't be able to assign a specific benefit to any one link, even if it is. Then you'll need some way to see if your site is climbing the rankings for the search terms you're targeting. You'll have to keep the link in place for a more extended period of time (at least 90 days), first off. Links purchased to help with search engine positioning are harder to evaluate.

A hand tool is DigitalPoints keyword tracker: digitalpoint.com/tools/keywords/ as I mentioned in Part 3,

Run the report on a regular basis to see if it's having any effect on your positioning, as you execute your campaign. Run a report BEFORE you start your link building campaign. Add your site and then add your top keyword phrases. MSN), yahoo, this tool lets you enter your keyword phrases and monitor their position in the top three search engines (Google, once you register.

It provides a way to compare prices among different sites and can give you some idea of link cost to start with, one of the tools I use to get a rough idea of link price is located at text-link-ads.com/link_calculator.php. Although I wouldn't take the prices it suggests as gospel.

And you're sure to locate some good linking deals that will benefit both your marketing and search engine positioning efforts, use the tools I recommend, consider the factors I wrote about above, do your research.